Mailing List—self promo
Out of context: Reply #10
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- gramme0
pixelbeat, this is not email promotion. It's a printed promotion, basically takes the form of an exhibit catalog of my work, that will be sent to museums (art, history, science), art buyers, publishers, and furnishing brands a la Herman Miller, Vitra, etc. Some of the work that's already on my site, but a lot of different / new things.
What I'm hoping is to compile a list of at least 50 companies that outsource design work, and identify the right marketing person (decision-maker) to send these to.
The books are being printed this week. Perfect-bound. Small size but chunky at 80 pages / 5.1875" x 8.5". Straightforward but light-hearted profile of my studio and tons of images w/ project descriptions. Will be sent in black bubble mailers with uniquely written/addressed letters for each recipient. Mailing labels will be hand-written.
I'm printing 100 books digitally on an Indigo press, so let's say if by year's end I manage to mail out 80 of them, and get 4 decent clients, I'd consider it a success.
Unlike my last promo piece, this is much more straightforward. It's largely come about as a response to a growing number of people who ask for a studio brochure of some sort. Alas, only available for prospective clients since I'm dropping a tidy chunka change.
Now that I think about the time involved in writing tailored letters with each book, I might as well just dig in and build my own list.
Thanks all for the input.
- I really want to design exhibit catalogs and more books in general, hence the format.gramme