A Good Brief

Out of context: Reply #7

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  • gramme0

    It's helpful. Doesn't have to be formalized in a Word doc or anything, but it does help if it's delivered in writing.

    The worst is when the CEO, Marketing Director, and VP of Sales are all bickering, not all on the same page, and sending conflicting information at different times. It's more or less impossible to design something "on target" in such situations, because there isn't a clearly presented target.

    Happened to me earlier this year. On several occasions I felt like shooting myself in the face.

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