Measure the Effect: Design Business
Measure the Effect: Design Business
Out of context: Reply #9
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- popovich0
I guess, I know what you are talking about. This is an IPA Effectiveness Award, isn't it?
http://www.ipa.co.uk/Content/IPA…
I've reading some white papers from them and this is the point I was missing — measuring advertising effect is much easier then measuring effect of a brand communication (like, logo redesign or website overhall). Fair point is an increasing shares price. Any other measurable effects? Especially, for owner/family-led businesses?