Measure the Effect: Design Business

Out of context: Reply #8

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  • shitehawke0

    In Ireland there are is an award called the 'design effectiveness award' its basically there to award designs that have had a good impact for the business. They are weighted with like 70% of the marks going to how effective the designs were for the company and only 30% or something going on the actual designs themselves. It is relatively easy to quantify if you are selling something but how can you measure how effective an annual report is or something similar. Anyway, the winners of these awards are sometimes quite nice, well designed pieces, but more often than not, they aren't.

    • ran out of steam here, but if anyone gets my drift can you summarise?shitehawke

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