Measure the Effect: Design Business
Measure the Effect: Design Business
Out of context: Reply #7
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- popovich0
Another quote from my boss: "I don't care about the process. I need results". this can make you lol or whatever, but this *is* the logic behind majority of businiess owners/responsibles.
Here is an exercise: sell me your logo design. Before you start, mind that as a client I will ask "why should I invest in something like nice lloking logo or W3C compliant website, if my prices are competitive enough to go with any label you want".
If one could measure the effect of his or her offer, as a communications designer, it would make much more sense for the people, who don't know sh*t about it.