Measure the Effect: Design Business

Out of context: Reply #5

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  • stem0

    "If you can measure it, you can manage it..."
    A quote by a former Chief Exec.

    It made me lol... It sums up the world of work unfortunately. It's a world of Performance and monitoring, data and systems. All of which are meant to smooth out naturally occurring peaks and troughs in income/sales. Accountants don't like wavy charts! - Stability and predictability is the name of the game.

    The trouble for the creative industry is how we manage to fit what are essentially triggers for human emotion into data and charts in order to please accountants.

    I would seriously recommend reading some stuff by Nassim Nicholas Taleb.

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