Measure the Effect: Design Business

Out of context: Reply #3

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  • Horp0

    The one aim of advertising remains as it always was... to lodge the brand/product in the mind of a consumer through constant unrelenting repetition of a single value/assurance message.

    Its the consumer's familiarity with a brand that makes it successful, the rest is just paper doilies.

    • Soreen fruity malt loaf is absolutely delicious toasted with lashings of butter by the way.Horp

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