Logo Crit
Logo Crit
Out of context: Reply #27
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"The logo is for a small studio that wants to be reminded of a time without worries. Chalk reminds you of a time without worries, when you were little but still wanted to create, you used chalk, to go freehand on the pavement, making a statement for everyone to see. But it also wears off in the rain and is erasable, easy to start over .. It's playful, and also used to teach you something back in school by writing on the blackboard .."
Shouldn't it be rougher around the edges and.... more chalky and less inky if that's the case? Nothing too literal, but at least something a little closer your prose-poem / statement, above.