eyeka design competition
eyeka design competition
Out of context: Reply #31
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- johndiggity0
unfortunately this is the future of things. as there's more and more interaction with brands and their consumers, there will be more of a chance to personalize a brand, and for the brand to leverage their followers for ideas.
fortunately (for us here anyway) sites like crowdspring and eyeka will fall by the wayside as they only serve as middle-men—aggregating hobbyists looking for cash. as social networks get more sophisticated, brands will be able to reach out to their followers themselves—the people who care deeply enough about the brand to tell others—rather than some 19 year old in romania with a copy of photoshop. in the end, passion, not a quick buck will win out.