Zappos
Out of context: Reply #6
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- harlequino0
Well they're not champions of the design cause. Don't confuse design with advertising.
They may look a little whiney on the surface, and he kind of is a little, but really, who cares? This is the one thing everyone at agencies or creative shops bitch and moan about. Not to mention everyone here has a go at it from time to time. How much free shit is given away during pitches, how much effort and money is put into it, and how little return it brings.
Yeah, it's a weird and fairly unchanging part of the gig, i have no illusion about that. But the guy is pointing out that there "80 plus" responses to the very widely distributed RFP. I think his real point is why do it that way to begin with? Why 80? Sounds like a suprememyl lazy and ineffective way to do a review. Real reviews narrow the margin down to a handful before the major pitchwork begins.
It just comes down to being reasonable. As the client you're going to ahve the upper hand and be able to demand a huge amount of output for free from the potential vendor. At least try and not waste the vendors' and your own time by zeroing in on the realistic handful of vendors to whom you're potentially awarding the business.