Font Licenses?
Out of context: Reply #32
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- ukit0
I just think that, in general, these foundries are thinking about this the wrong way. I mean, I understand that some of them may be aiming for an "exclusive" audience and actually don't want their fonts to be widely used so it does make sense in that context.
But if they are really trying to maximize profit and get their fonts to the widest possible audience, it's completely the wrong approach. When you charge $700/ font + &700/ licensing for a single usage in a Flash project that probably won't even reach a huge audience in the case mentioned here, is that really helping me make money. Um, hell no, that's causing people to leave my site and head straight to download the font illegally!
What happens when HTML evolves to allow custom font embedding in webpages as the norm? Is House Industries going to continue to try to charge me a $700 licensing fee for what will become the default media for fonts?