Designing for a Billboard
Out of context: Reply #18
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allow me to jump in here for a minute. i have to design billboards quite often.
the lowest res you will find on a billboard is 18 dpi and from a distance of 100ft, it will look just fine.
(though you will probably wind up more in the 36dpi range once printed)generally what we do here is design 1:12 at 300 dpi because if it looks perfect printed on tabloid paper, then it will look fine from billboard distances. (not sure if that made sense how i said it but. . . for the most part, this is true)
as for the high res thing, keep in mind that as you get further from something, you can see less and less detail. so if you printed the thing at 300 dpi at fullsize, it would make no differece to your eye at 100 ft. so 18dpi and 300dpi will appear to be the same (for the most part).
you can find guides on this sor tof stuff. like how tall to mke your letters if your board is (insert number) far away.
anyway, if you get stuck and need some help/info, you're welcome to shoot me an email and i'll hook you up with some material.
=)