SyFy
Out of context: Reply #32
- Started
- Last post
- 65 Responses
- Douglas0
Those abstract logo id's are great and Proud does brilliant broadcast work combining design and motion much more to my liking than the flashier, more illustrative motion shops. That said, we've all seen minimal 3d incorporated into the live action environment and representing some sort of science fiction narrative for some time now. I'm not if this rebrand pushes this idea in any new and exciting direction. When I see the street ads for the past few months of the cityscape with Syfy floating above, it does not make me excited for what is new about the network. For some reason actually, it always strikes me as an ad for a stockimage company like GettyImages or something. The logo is nice, and the typeface I like better seeing it on the Proud site as a new typeface more than incorporated into the overall design. Overall it's a refreshing change of look from the old, and I'm excited to start using it's elements as we work on a lot of SciFi promos.