i
Out of context: Reply #15
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- dbloc0
Apple declared the 'i' in iMac to stand for "Internet".[9]Attention was given to the out-of-box experience: the user needed to go through only two steps to set up and connect to the Internet. "There's no step 3!" was the catch-phrase in a popular iMac commercial narrated by actor Jeff Goldblum.[10] Another commercial, dubbed ”Simplicity Shootout”, pitted seven-year-old Johann Thomas and his border collie Brodie, with an iMac, against Adam Taggart, a Stanford University MBA student, with an HP Pavilion 8250, in a race to set up their computers. Johann and Brodie finished in 8 minutes and 15 seconds,[11] whereas Adam was still working on it by the end of the commercial. Apple later adopted the ‘i’ prefix across its consumer hardware and software lines, such as the iPod, iBook, iPhone and various pieces of software such as the iLife suite and iWork.