stand by your fonts
Out of context: Reply #3
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I've got the same problem to some extent. I'm working on all kind of visuals and a pretty big site for a friend's clothing company he started a while back. He has a store, sells stuff by other people, and his one stuff.
But he wants this old english, kind of sharp looking font that is terrible when it comes to readability. I try to tell him "The font on your floor, and your existing communication materials is a normal font, all caps, easy to read, let's stay with that."
So I'm hoping he lets me go with that.
This is the first big project I've done in a while, and I wish I could have had my hands in it from the beginning. They've had three different fonts I've seen so far w/the logo...
But seeing as the site won't be up until January most likely, I've got time to deal with all that.