Does a logo have to be vector?

Out of context: Reply #27

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  • VectorMasked0

    Just last week I learnt I'll be working on 2 new projects. An entire print package for a coffee shop including, signage, a site and some logo work and a coffee company's site with some logo work.

    The coffee shop is going with a polished, refreshed identity as theif old logo is all raster... they gave us the thumbs up.

    The coffee company... (they have more money btw), they want to keep their raster image on the logo. We have no choice.

    ...just to the them... and see how far you can go with them and the logo. Of course, explaining why it'd be more usable as a vector.

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