What is the Art Director Job?
What is the Art Director Job?
Out of context: Reply #2
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- _salisae_0
The question is an involved one because the job function of an AD can change from situation to situation. I have a book titled 'The Education of an Art Director' with loads of interviews with various ADs. It exemplifies the complexity of the position because they each describe their jobs in very different ways.
In a typical situation though, the AD handles the work flow of their designers and keeps the CD aware of any issues that may come up. They're a calendar watcher, design encourager, file handler, meeting goer. They need to understand the project from the largest perspective (client budget, marketing goals, print handling) so they can be sure they are giving clear direction.
- +1falcons_allies
- damn. I'm doing it wrong.grunttt
- This is spot on.rson