Start up
Start up
Out of context: Reply #27
- Started
- Last post
- 46 Responses
- Scotch_Roman0
^ About finding a niche. What I mean is that the most effective way to get work is to pick one or two (maybe three max) market niches to work in. Within that niche, be vertically diverse, i.e. doing anything from logos to books to websites and video direction. If you market yourself to anyone and everyone, you'll cast a broad net that will never go deep. Success can come this way, but it tends to take much longer. By picking a niche or two, you can much more effectively identify the good clients, the decision makers, and target them as potential clients.