Winkreative
Out of context: Reply #25
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- popovich0
I have to drop some critic in here.
For one, the work of Tyler's teams have always been a kind of example of solid design practice for me. If not Wallpaper, the Monocle magazine has set my reference of a world news report.
Imagine the excitement, when I've heard, that the work which I will be adapting for my clients is the work done by Winkreative! The exvitement, which has promtly given its place to disappointment. I won't be dropping names here, but this client work is actually feature at their site. For fairness reasons, I should mention, I haven't read the brief the studio has got from the client. However, I would expect a design practice of this scale to be able to handle most queer briefs, too (and it couldn't have been *that* bad). The result is not impressive at all:
the logotype is shit — you can't use it as a stand-alone branding, because the mother-brand is getting too small to be recognized (which practically means, that the mother brand will be used instead, anyway);
the typeface selection, though mostly ver subjective thing, is just not convincing;
the end-consumer brochure is printed on a stock, where your finger prints are instantly left on;
the advertising guide is misleading and basically full of dashed lines and notes, which have no use when you try to apply them to a different format.If I weren't sure, it was the work of Winkreative, I would think, this is an in-house execution of the marketing team done by the hands of a student.
What I've learned is — no matter how recognized and acclaimed you are, you probably cannot deliver 100%, clean and great work all the time.