on top? or on the bottom?
Out of context: Reply #25
- Started
- Last post
- 64 Responses
- ********0
Sorry I should explained the creative direction.
The large typographical element is positioned in the right place but it lacks balance. The logo in the middle of smoke shows whimsy but the logo got lost with the flow of emotional being that is the smoke. The logo on the right bottom gave some balance but it also fought more with the typography. The reason why the logo is smaller is because smaller scale gives more room to be identified and looked over. While making a logo bigger can be said as making an impact, with this treatment, making it smaller gave more presence. On top of that, it gave solid balance to over all layout of the piece. The heavy set yet emotional typographical and emotional elements came strong and powerful yet fluidly beautiful. The logo, on it self on the corner gave that equally powerful message but not utilizing in size, hence the beauty of this layout.
- Say this the client and you are golden. And say that your CD gave you this direction.********
- And when you submit this to win the black pencil, dont forgot to put my name down.********
- I much prefer the bottom, it's def better balanced there IMOBrainiac
- Hey why dont you write a counter piece to my position. I only see people say bottom with out reason.********
- i wish i could bookmark this post. :)janne76
- Say this the client and you are golden. And say that your CD gave you this direction.