abbey What.? Bank? What!!
abbey What.? Bank? What!!
Out of context: Reply #23
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its a clever approach, treating a bank as a more consumer oriented service (which it should be) rather than a stuck up institution (lloyds) creates trust and 'warmth' in people rather than the cliché "eek I have to see the scary bank manager"
This is a clever exercise in branding and not just "I dont like the typeface"
shame the site doesn't render properly on a mac though :(