Design Bureau: Economic Model
Out of context: Reply #38
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- j2appleseed0
I think the one thing everyone can agree on is that we are living in a very interesting time. Not only in our industry, but life itself. After working at larger agencies for more than a decade, I, along with my business partner, left to start our own gig. We hired a great production / IT person and off we went. Four years later, we are still that same group of three. Some of you may see this as a failure, but given the current downturn that has been happening, it has proven to be one of the smartest decisions we have made. Not a month goes by that we don't hear the unfortunate news of fellow creatives being let go at one agency or another. Followed by comments like, "you guys have positioned yourselves perfectly". I make no claim of being perfect, we goof up our fair share of things.
As far as limiting the range of products we offer, that is definitely not the way to go. The X-factor in that is you have to have the knowledge and ability to deliver a great product to your client regardless of what it is. We have found that, if your services and quality are comparable to a larger agency, and you don't have the overhead, you stand a good chance of winning the business. Smaller firms are also much more flexible in what they can deliver, how fast they can deliver, and also what they can produce in-house.
I am not a Darwin fan, but he hit the nail on the head with this one: "It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change".