Sorry, a wee rant here
Out of context: Reply #13
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- somatica0
dude that totally SUCKS! lol!
not to hijack your thread but i got one that happened the other day that i have to share.
we're dealing with a really difficult client right now who has their own in-house creative director who says he used to work for leo b.
we pitched them an idea and they loved it. then we gave them two mood boards and they went bananas over the one and choose a direction. then we gave them not 3, but 5 home page comps (we thought they were all really strong) to choose from based directly from the mood boards. well, their CD, two days before we presented gave them his own interpretation of the designs and sold them on his shitty idea.
picture a high-end brand like bugatti with old rustic sign posts, a deserted, desolate, barren wasteland of a background image, fire, yes fire, and worst of all their tag line is one giant fucking typo. i dunno how he did it but he talked them into believing it's in fact NOT a typo, but a deliberate play on words. which of course it's not.
so anyways the client jizzes in thier pants over his design and forces us to use his. so we tell him to send us his psd files so we can grab elements from them.
his files...
he pulled a getty comp, 513x333 into photoshop and built the page at that size. his nav text was 4pts. we were all wondering why we couldn't read it but we just figured he didn't know how to show the thing. the main elements were all flattened and extremely low resolution. everything was rasterized, there is absolutely NO copy on the page for seo let alone something for the user to read to be like 'ok, wtf page did i just come to' and honestly, it's bugatti meets lord of the fucking rings / land of the apes.
- aarrgghh!!bruised_blood
- In-house people get really defensive if an outside studio is used. We got bit by this lately, too.welded