Design Bureau: Economic Model
Design Bureau: Economic Model
Out of context: Reply #37
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- Keenan0
In the case of large design companies, business people do run the business. But I don't think it's a bad thing necessarily. They push designers to work faster and smarter to increase the bottom line, and that makes the creatives fight for quality over quantity. It can really suck, and can put a lot of pressure on the creatives, but it seems like that those pressures that force designers to fight for their work help them produce better work, as long as the company gives them some power to push back. It is key that in a creative firm, the creatives are not slave to the business, but are on equal footing and share the same goals as the biz dev. guys.
In a smaller firm, that dual attitude and motivation has to rest on each member of the team.