fuck off
Out of context: Reply #24
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- francoisfido0
IF on television we are directly addressed as a national audience— our pattern of entertainment programmed for us by professionals.
THEN on the internet we are individually subjected as an international audience—our pattern of entertainment programmed for us by invisible collective forces.
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The social implications and it's effects on the passive individual are identical. Results served by a search-engine's 'open' field, pre-determined hierarchies of information, evermore individualized targeting based on our forgotten history of past pages viewed—we may navigate through this information freely but we remain addressed directly—Google-ads with an ever-sharpening aim.I contend the potential for radical and transgressive types of interactivity and online production;
Rather than to be limited by the popular routes which direct you as a sheep within in a herd, one should break with their own routine pattern of viewing at every step. Truly meaningful sequences may be formed through a conscious lateral drift across the net's surface—only through the active use of one's imagination may one benefit from an individualized surf of the web.
And rather than blindly subscribing to overly-repeated methods of online production, it is necessary to consciously manipulate these popular forms in which we partake to our own ends. Only then may our actions on internet be individually revolutionary.