Design Bureau: Economic Model
Out of context: Reply #32
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- Scotch_Roman0
About having a certain range of products offered (e.g. annual reports, websites, motion graphics, identity, etc.). I'm reading a book called The Designer's Guide to Marketing and Pricing. It's worth its weight in gold. The authors say that for a very small studio, you'll be most effective in your client-finding efforts if you pick a couple of industry niches to work in, but market yourself as being vertically diverse within those niches. What I mean by that is that you might only be targeting potential clients in the museum world or the food industry, but within that niche offer full-service design across print, web, and graphics for built environments.
Otherwise, you cast a broad net but one that never goes deep. Granted, if a client outside your niche comes along and you want/need the work, take it, but don't paint with too broad of a brush in your marketing efforts, even if you once worked for agencies that boasted a broad range of client sectors.