Design Bureau: Economic Model
Out of context: Reply #29
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at my place we do ok without a business model, studio of 6 (interactive/online field). we don´t have a real strategy, we take every kind of job that comes across, be it small, be it large. if i could choose, i´d go for as many large corporate accounts as possible, for they provide good money for long periods of time, better from an economic perspective. a healthy part of our work is not direct clients but commissioned by advertising/pr/interactive agencies. good money, no exposure though.
entering the market: having a network of people ready for jobs outside your area of expertise and for projects too large for your start crew, so you can take on everything. starting with the lowest possible overhead. bringing in work is the hardest part, connecting like crazy is the best approach from what I know.