Business School
Out of context: Reply #16
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- itsmitch0
You have to get out of the mindset that your job is staring at photoshop, it's not. If you think it is then you're doing it wrong. Your job is to visually communicate ideas and solve business problems. The business problem could be a client that needs exposure in a segment of the market and your solution could be a rich visual booklet designed and mailed out to that segment. They pay you because you helped them do something right. There is a lot of nuance in design. A wrong typeface could change the opinion somebody has of a product. That's why you pick the best designer, not the cheapest. What I'm trying to get to is this: Photoshop is a tool. Nothing more. You're paid for your brains.
For those that just want to be artsy, please be an artist. We don't have room in the design industry for every person without the balls to try to make it as an artist. It pissed me off more than anything the number of people in my design classes that just didn't get it. They thought they should be a designer because they liked to draw. Nobody told them they should be an illustrator.