Site Crit

Out of context: Reply #3

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  • Kidswift0

    yes the logo def needs an update / rework it's been a bone of contention for a while now. The original designer came up with it to express expansion (of positive ethical impact) and movement forward hence the arrow shape but with a human element hence the stylised cupping shape of the hands to at the tips of the arrows. The company has set out to make Ethics tangible hence the earthy tones to give it a sense of grounding taking something up in the air and bringing substance to it so that they can be measured and improved...

    Thanks for all feedback so far keep it coming

    • Don't think the colours are earthy, especially on the maps. If thats the aim perhaps you should work on a similar colourshitehawke
    • palette.shitehawke

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