Interesting Google mash-up
Out of context: Reply #9
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- thebottlerocket0
But taking what you say on face value... this comment needs a repsonse
"..Maybe not directly, but surely a positive association with going outside and hayfever relief makes sense?"
Of course it makes sense, but it makes sense for any brand that might have some vague outdoor connection. Blacks could do an event calender with facebook apps and igoogle to promote their walking boots as the 'walkwear of choice for the weekend"
The thing is, there is nothing uniquely Clarityn about this. But since the tone of the campaign is that 'Clarity is in the background' the real problem is that there is nothing uniquely Clarityn about the way the app works.
The app isn't anything that a google calender doesn't do or any other combination of web apps do. And like is said, that makes it forgettable as it provides nothing of lasting value to the consumer, and nothing of lasting value in a uniquely 'clarityn' way.