designer vs company
Out of context: Reply #5
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- Scotch_Roman0
I think it gets problematic if you've been in business as a studio vs. a hired gun for agencies for several years or more. Studios that are brand new have only two choices in showing work: either don't show the work online, or show work done for previous employers, while giving clear credit. But I think anyone will agree that it's best for studios to eventually replace the old stuff with work done for their own clients as soon as possible.
My website is branded ambiguously right now (it says it's my portfolio, not my company), because when skt and I made the site, I wasn't LLC yet, and I wasn't even sure if I'd take another full time studio job or go solo. Now that I'm a one-man studio, rather than a freelancer looking for a job, I can't really position myself online as a studio until I can replace much of the work that's up there right now, because it was done for some other firm's clients.
So: within the next few years I plan to replace those projects—because the next time I change my site, it will be made very clear that I'm a design company, not just another portfolio. If I show any work at all done for former employers, I'll have a subsection that's called pre-Metagramme or something. I saw a firm from NYC's site recently who does exactly that, but you have to dig down a bit to find that old work.