Logo crit
Logo crit
Out of context: Reply #50
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- Amicus0
Keep working on the word mark. The 's' really isn't working at all. There is too much negative space surrounding it.
Also, if the word mark is strong you could have the elephant in all sorts of different poses and keep the whole identity fresh and playful. I could see this done really well.
Not sure of your thoughts on colour, but this is really strong in black and white. The moving elephant could give a really thoughtful and mature sense of play with the elegance of the bw.
Just my 3 cents worth. (inflations a bitch ya know!)