Am I nuts?
Out of context: Reply #44
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At the risk of sounding controversial - I can see exactly what your CD is talking about. Here's why...
1. You're producing a website for a company which services appliances
2. People who visit your site will have appliances made by particular companies.
3. It's vital that the visitor to the site is able to easily identify the brand which applies to them - on first glance...
4. If they can't do this then the company in question looses business.The problem with your CD, is that they haven't instructed you with a problem .. they've tried to guide you with a (badly thought out) solution.
If you're creative director had spelt out the problem - then maybe you'd be able to agree that the way the logos are currently arranged is not an efficient way of arranging the logos. There's too much info packed into a grid .. it's difficult to differentiate the brands and to scan them. The logos don't need to be made 'bigger' but they do need to be presented in a way that will solve the problem listed above.
- *your (difficult to sound like i know what i'm talking about with bad grammar)********
- *your (difficult to sound like i know what i'm talking about with bad grammar)