Business ideas

Out of context: Reply #27

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  • Scotch_Roman0

    Corvo2, I think clients—nevermind design firms or agencies—are looking for people with a strategic sense. I don't think they care so much if you need to collaborate with, say, a web developer to make a site happen. This is what I'm finding, at least.

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    • For someone who is reasonably tech savvy, you don't really need a developer to do most things these daysukit
    • You mean like opening a file in Flash? I do. I don't even have Flash. I know how to design w/in web standards, but Flash/programming... nowt.Scotch_Roman
    • Yea - but what is a "strategic" sense, really - and all that stuff they put up on ads?Corvo2
    • doesn't every designer or draughtsman have a "strategic" sense?Corvo2
    • Not in my experience Witt. I know a lot of designers who can't grasp large-scale strategy.Scotch_Roman
    • I know the term gets bludgeoned to death, though.Scotch_Roman
    • ..so the meaning has become squeezed out of the word. But I think good strategy transcends marketese.Scotch_Roman
    • So by large-scale you mean how a brand will transform itself and what design strategies will be used?Corvo2
    • I think he means the ability to decide what should be done rather than just the ability to implement it.ukit
    • like a logo that is able to evolve within certain design rules? That's nice.Corvo2
    • No one said anything about an evolving logoukit
    • Yes. Or what ukit said.Scotch_Roman
    • @ukit - but that sounds more like management as not so much as design, or is the proactive side... unpaid?Corvo2
    • as not = and notCorvo2
    • For instance - I used to have a job where I'd go into big companies like MSFT and try to figure out what their business requirements were for a project. Then I'd turn those into interaction maps, wireframes and eventually visual design. That's an example of a design position that's more involved than just cranking about a comp.ukit
    • requirements were for a project. Then I'd turn those into interaction maps, wireframes and eventually visual design. That's an example of a design position that's more involved than just cranking about a comp.ukit
    • It wasn't really a business position, but involved more thinking and planning than a regular design position.ukit
    • I ask these questions because I once designed a strategy for a company, and I only charged the logo.Corvo2
    • I'm sure you could apply the same level of research and planning to branding and identity work for instance.ukit
    • because my brief for their logo and b-card was turned into business strategy.Corvo2
    • I guess you can put as much effort into these things as you need to - Fortune 500 companies have big budgets for this kind of thing.ukit
    • Stop it. We need sync.Corvo2
    • LOL!Corvo2
    • I believe you are right, S_Rdoesnotexist
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