abercrombie
abercrombie
Out of context: Reply #99
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I know what you mean.
BR doesn't advertise that much, and I always wonder why. But they've said there (and this was a flagship store on Michigan Ave I worked in, ) I always got the feeling that it was very word of mouth as far as promoting themselves. Kind of like that gave it some kind of stature to not be throwing themselves at everyone like GAP and Old Navy (if you dont' know, all three are owned by GAP Inc.)You occasionally see a BR ad in GQ or Details, and that's about it for men's magazines. I frequently see huge outdoor wall ads downtown and from the highway as well.