First Contact
Out of context: Reply #12
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- boobs0
Scotch_Roman,
Your work is beautiful--really good. You should have no problem getting top flight clients anywhere in the world if you put your mind to it.
But I think you need to move your "sales efforts" from the passive world of showing your stuff on the internet, and to other designers, to reaching out and finding, and in some cases, chasing down the clients.
For instance, I think your work would be wonderful for an art museum, or a museum of some kind. Maybe the St. Louis Arch, if that's a company of some kind.
Call them up and say, "I'm a graphic designer, and I'd like to find out who in your organization is in charge of putting together your marketing materials and arranging your advertising."
Then they say, "Oh that would be Sandy, up in marketing."
"Can I speak with her please?" while you note her name and title to send her a follow up letter.
Then you talk to her, and tell her you're a designer, and you do good stuff, and you'd like to do great stuff for them, and can you arrange a fifteen minute appointment with her to show her some stuff? You set a date, you go and make a good impression, and then you follow up periodically with phone calls and emails.
To sell design, you've got to get in front of people who buy design. You stay in front of people who buy design, and you show them the new stuff you're doing when you get a chance, and sooner or later they say, "You're hired!"
It's no secret. There is no strategy. It's like Andy Warhol said, "There's no secret to selling art. You hang around with rich people, and sooner or later they get drunk and say, 'I'll buy it!'"