RV marketing / ads
RV marketing / ads
Out of context: Reply #10
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aesthetically make it look like a 50's brochure -> slightly kitch / but not too overboard. give each advert the tone of a public education announcement -> use this to highlight the modern twists on the original rv concept: eg. GPS / wifimax / energy efficiency (LED lighting etc.. )
the obvious link to the 50's will give you a nice chance to work with some nice revivalist typography and create something which fits into some current trends -> possibly giving the campaign the edginess you're looking for.
it's a bit of a cheap shot / cliche -> but you'd have enough to make it distinctive maybe?