gif or gif
Out of context: Reply #13
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- defstro0
Sayeth the mighty Wiki:
The creators of the format pronounced GIF with a soft "g", /ˈdʒɪf/, as in "George". However, many people pronounce GIF with a hard "G", as in a 'gift' IPA: /ˈɡɪf/,[citation needed] reflecting the way it is pronounced in its own acronym (Graphics Interchange Format). According to the creator of the GIF format, Steve Wilhite, the pronunciation deliberately echoes that of an American peanut butter brand, Jif, and the employees of CompuServe would often say "Choosy developers choose GIF", spoofing this brand's television commercials.[citation needed] This pronunciation was also identified by CompuServe in their documentation of a graphics display program called CompuShow.[2] Both pronunciations are given as correct by the Oxford English Dictionary[3] and the American Heritage Dictionary.[4]