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Out of context: Reply #47671
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- Horp0
I'm just going through some client feedback on some book visuals they want to see developed. The main route, the only one that I thought could be a viable route in fact, featured full coverage typography... sort of like a late 19th century wood-letter poster typography layout, but done with a contemporary letterstyle.
The point of it though was that the type was really strong, bold, and completely covered the cover from tip to toe and running full width. You just got a hint of a photographic image behind (very black city scene night photography) but the cover was strong white poster typography. The type was broken up by full width horizontal bars... so: bar, then author name on two lines, then bar, then title, bar, strapline, and finally a bar at the footer all full width.They said WE LOVE THIS ROUTE! and I thought Fucking great, its the only one I felt could be an option. So I'm just going through their feedback for that particular option now, and they say:
Make the author name 60% smaller, and then his first name half that size again, range it right, remove the bars and make the background image really colourful.
Which is completely and utterly a different design. It was a full cover justified line length bold typographic cover.
I love it when clients say they love something and then change it so completely that it has no semblance of what it was to begin with.