Letter to a Young Designer

Out of context: Reply #74

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    * Never fight for a concept or idea on the spot. If you really love an idea and can't let it go, develop it in tangent with other ideas, and qualify the outcome based on all of your explorations. It's much more rewarding when your peers notice you are a designer who works hard for their ideas. As opposed to being the guy who gives up when their idea get canned.

    * First instinct is actually the worst instinct. You're constantly influenced by the things around you, and those factors mold your worldview. You have the power to influence these means of communication. The things that you create have a responsibility to inform society in some way. They should be clear, and convey an informed understanding of your subject.

    * Last, an account manager / client relations manager probably can't do your job, but you could easily and quickly learn to do theirs. You can think it, but never speak those words aloud, for you will surely be hung. True story. You might also happen to hate your AM/CRM, but remember! -- they will almost always be in the way of getting your ideas understood by the client. If you have a bad relationship with your CRM, why would they ever fight for your success?

    • I return the WIN.
      Very personal experience with what NOT to do on point #3
      identity

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