Useful or crap?
Out of context: Reply #9
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- harlequino0
Yeah it does appear to work. But it's not easy, I don't want to mislead you. It's still a numbers game. You may call, say, 30 people one day, 25 will tell you to jog on, 3 will say "uh, just email me something", and 2 will seem pseudo warm. The key is just working the phone, and following up. Being a pain in the ass. Squeaky wheel gets the grease and all those cliches.
I think a lot of people, like brand managers, are used to getting cold calls. We rarely hit any kind of annoyance, partially because our pitch is relatively soft and informational in its tone. Maybe track down a book on phone script writing, you guys may be able to craft something from samples. If you try it, try and get an email address for the person on the phone to follow up with full portfolio.
We are getting work from this. Not our main revenue engine mind you, that comes from relationships and all, but it's a cost effective backup.