Logo Crit Please
Out of context: Reply #24
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I don't see the correlation from the mark to the strategy of the brand/client. Could you explain? Assuming of course that there is an evocative tie to the mark explorations, and that those are not just random shapes.
I personally thought the initial direction was going to evolve differently. That is to say, for me, when I first saw the circle mark, the first impression for a revision I got was to use the mark to enfold another mark. A pair of arm enfolding an exclamation mark, e.g.
I don't know how to express what I was expecting. It just doesn't have any personality, and I find it hard to envision a client embracing something that the average person doesn't understand.
I think the circular idea works when you use it to embrace something else, since your client is a life coach.