font challenge **

Out of context: Reply #16

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  • shitehawke0

    Awesome neue.

    Client: I don't like the font here, its a bit 'soft'
    Designer: Soft eh?
    C: Yeah, we need something a bit more... rugged, sturdy... solid.
    D: Ok, hang on.
    C: Woah, whats that?
    D: Thats your new corporate typeface.
    C: Holy Shit.
    D: I know.
    C: Thats exactly what we need.
    D: I know.
    C: Whats it called?
    D: That sir, is motherfucking Logger.
    C: Awesome.

    High fives all round + trip to the design awards of your choosing.

    shitehawke 0Permalink
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    • I'm just waiting for the right occasion to use it, gold foil stamp on dark grey colorplan card...neue75_bold
    • Duplexed? or Triplxed to get the idea of the bark of the tree?shitehawke
    • triplexed, at least...neue75_bold
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