Design Business Review

Out of context: Reply #6

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  • Keenan0

    Thought I would add this bit of info:

    "'Creatives must learn the lessons of business so that they may survive the conditions of the present. Otherwise the merging of business and design will continue to be a haphazard and pathetic gamble.'
    The objectives of DBR are:
    • To bridge the gap between the often disparate theories of design and business
    • To recognize that creativity is a renewable commodity
    • To provide means for creatives to educate themselves on business and contemporary issues"

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