does marketing need design?
does marketing need design?
Out of context: Reply #20
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- _salisae_0
This is a good counter-article.
http://www.landor.com/index.cfm?…
excerpts:
"What happens in technology companies when visual design—and the deeply creative thinking it embodies—gets a seat at the big table with engineering? What happens when visual design is integrated into the product development process from day one? I don't know for sure, but I think you end up with something like Apple's iPhone."
"Customers know ugly when they see it. And it's not really a trigger for driving purchases, or a recipe for premium pricing. Did you notice, by the way, that Google, Facebook, and Twitter also have something else in common? They're all (currently) free."