Constructive Criticism
Out of context: Reply #8
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- vaxorcist0
I always remember a conversation I had with a great creative director, who spoke of the difference between Descriptive feedback and Prescriptive feedback.
Descriptive tells you how I feel, what I see, how it impacts me
Prescriptive tells you what I would do if I were you
My Descriptive feedback is that I find it odd that the work is after the CV, that I find the work images a bit small, that I like the work itself but find it crowded, please note that I'm looking at a PDF on a laptop monitor, so each page is only screen-height tall. I also find the CV busy.... I do like the notes at the bottom of the page of each campaign, but I find the type hard to read...
Prescriptive feedback is that I'd move the CV behind the work, and possibly separate the busier parts of the CV into an "other details" section.... I'd space things out more, and possibly consider going horizontal, if this is likely to be seen on laptop monitors. The dark background is cool for a website, but on a PDF it's odd and too toner-drinking to print.
I have to note 2 more things:
1. simplicity sells, but the ability to gracefully cram stuff in is prized, as I once worked at an agency that hired based on ability to do 1 page print ads and posters, but we later did more low-brow stuff and only some designers were able to elegantly cram lots of stuff into a direct mail piece, those designers kept their jobs when the layoffs came....2. Think about audience... if this is intended for other designers, go cool and sparse, if it's intended for getting gigs from non-design-geek clients, you might do well to expand the text at the bottom of each page and make the whole site HTML, as that part can be search engine fodder.... and make a business case, not just a coolness case for your work....