Why do companies pay SO MUCH for design??
Why do companies pay SO MUCH for design??
Out of context: Reply #22
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- harlequino0
The bigger the brand, media buy, audience, corporation - the prices of COURSE go way up. There are many reasons for this.
1. Value. Companies make MILLIONS of what you are creating.
2. Overhead & Accountability. The larger the marketing machines involved, the greater the accountability needs to be in place, and the more people are involved on all fronts. Management, legal, the list goes on and on.
3. Supply and Demand. If you are good and provide premium services, you CHARGE for that.
4. The Food Chain. Work backwrds to see how many costs are involved before the project gets to you. Brand development/maintenance, photo or film shoots, talent usage, rights management, tons of stuff. Lots of bills to pay.