Why do companies pay SO MUCH for design??
Why do companies pay SO MUCH for design??
Out of context: Reply #10
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- Pupsipu0
seriously the pepsi logo isn't the common design project. It's a big branding project for a giant advertising money waste. It comes with business suits, expensive business speech makers, research, focus groups, revisions, dinners, parties, layoffs, drama, etc..
It's very important for Pepsi to market their completely useless can of poisonous sugar and make sure it sells as well as another can of junk liquid. If that re-brand results in a huge profit increase, why shouldn't the designers and branders be rewarded proportionally?
- their whole company and product depend on branding + advertising and nothing morePupsipu