website crit

Out of context: Reply #21

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    I wanted to comment on this the other day, but I forgot really.

    Couple of things I would change. As someone said, there is a significant amount of white space that buys you nothing. Personally, I wouldn't change a whole lot of it, except for the white space between the navigation and the body image. Don't change the image, they lend personality to the page that talks about the business theme. I might compress the white space above and below the three personas, but I wouldn't remove it completely.

    I used to hate multiple navs on a page, especially pure text navs in the footer. More and more lately, I've grown accustomed to why there's a need/request for that, and think it's okay when handled elegantly, which I think you've accomplished here.

    Lastly, I would vertically-align the newsletter sign-up to the top of the footer area, and place an information blurb below that, about what the newsletter contains. Simple sign-up can be nice if you're already familiar with a brand, but when it's something a little more under-the-radar like this company, blind faith sign-up doesn't exactly intrigue most people.

    Other than that, site looks great, and your texturing is nice. I might possible add more color into the repeating horizontal pattern to draw some relation to the deep red in the background, but then again, it's one of those things I'd have to see first before making a final decision on.

    Good stuff!

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