logo crit

Out of context: Reply #35

  • Started
  • Last post
  • 39 Responses
  • jimbojones0

    buahaha, I guess Hoefler just typed some Gotham in Illustrator, narrowed it and said: dear type experts, I proudly present the new Gothams!

    Ok, but the reason why your logo looks crappy is
    a) The J. There no reason why it should be so big. And if it doesn't relate to every word, it really shoud -not-
    b) you don't like Gotham's numbers? That's ok, but choose a font that is either something completely different (serif?) or matches the proportions and weight of the rest. Or matches the proportions and contrasts the weight (ultra light or something)
    c) colour. you now have 4 colours in your logo: the J is VERY black, the ay chiat is just black, the awards is grey and 2009 is light grey. I know you only have 2, but optically...
    d) the sizes. 2009 is optically smaller than the AY by the way. the fact that AWARDS is much smaller than AY CHIAT is irritating (and leading many to the assumtion that you stretch type.

    Bottom line: start again.

    jimbojones 0Permalink
    UpvoteDownvote
    Flag
    • sir you are spending to much time on the internetMau
    • this guy posted more info in his one post then you did in your 10
      ********
    • I tried.. but you didn´t listen...Mau
    • i like helping people. and saying cunt all the time. shit I forgot to say it this time :(jimbojones
    Show [[ numHiddenNotes ]] more notesAdd Note
    SaveCancel

View thread